Search engine optimization

Why to Choose search engine optimization?

Search engine optimization will help your business to grow and you Want people to find your business on Google fast? Whenever a customer searches on Google or any other search engine for a product or service, they use a search query which is text or voice and the important part of the query is called the keyword. Based on the keyword, the search engine returns relevant pages, ordered based on relevance. SEO or Search Engine Optimization is the process of optimizing your website to convince the search engines that your page is the most relevant for a particular keyword. At spire technology, we provide the best search engine optimization services with specially curated strategies for every customer making us the best seo company in Dubai.

Why do you need search engine optimization? Google shows 100s of pages of results for a keyword and there are millions of websites online. But more than 70% of users never go to the second page of the SERP (Search Engine Results Page).

How do you rank your page on top? Google is the search engine preferred by more than 90% of users around the world. Search engines have bots that crawl your page and look for various aspects to index and rank it for various keywords. There are different steps to optimize your website for what the search engine is looking for. It involves two steps:

On-page Search engine optimization

On-Page SEO Search engines like Google are trying to provide the best results for users. So, your website should be relevant to the user. That is the basis of On-Page SEO. For example, if you own a bakery in the UAE and want to do SEO. The user searches for keywords like "Best bakery in Dubai'' and if you want your page to come on top, your page should have everything the user is looking for. It should talk about cakes, and cookies and how a customer can buy them from you, the unique selling points that set you apart, location, branches, contact information, directions, and maybe even an online order and delivery. Then it should have the keywords, images, videos, etc which makes it easier for the user to make the decision. The user experience and user interface should be top-notch. So, on-page SEO does everything to make your website the most relevant for the user, thereby for the search engine.

Off-Page search engine optimization

Off-Page SEO Off-Page SEO is the process of doing activities that promote your website around the web. This includes creating backlinks and guest posting, forum listing, etc. The major off-page SEO strategies that we do at Spire are: Link building Competitor links analysis Reclaiming lost links Guest posting Image submissions Article Submissions Bookmarking We use ethical off-page SEO practices to build the credibility of the website and improve the domain authority. Links: Why Are They Important? Links are what connect one web page to another. These can be internal, like one page on the same website to another, or external ones that direct to other websites. These external links are tokens of authenticity and domain authority. If another website links to yours, it means that the website is recognizing your website as important. More backlinks from credible websites increase your website's credibility. Spire Technology LLC Best Back-Linking Strategies in Dubai Link building is the process of creating high-quality backlinks from pages with high domain authority. At Spire, we use various ethical SEO strategies for backlink building. On-Page or Off-Page SEO? On-page and Off-page SEO both are important for ranking on SERP. Off-page SEO is a long-term process and is a continuous process. On page SEO can be done by optimizing your website timely and with the right keywords. Spire Technology ensures the best service for SEO in Dubai with strategic on page SEO activities. Discover how we can help your business grow. Upgrade your

search engine optimization-Audit

SEO Audit SEO Audit is the first step that we do before optimizing the webpage. We analyse the current performance of the website against 200+ ranking factors to understand the areas of improvement. Search Engine Optimization Audit: A Multi-layered Process SEO Audit involves different processes to understand your website The ranking factors include different metrics like bounce rate, click rate, average time spent on the page, etc. to understand user behaviour. These give a quantitative result of the website's performance. The technical aspects like page load time, security certificates, and whether URLs are working will also be considered. Another step is the analysis of where your web pages rank for various keywords and analysing the content on the page. SEO Audits: A Crucial Winning Strategy By conducting SEO audits, we get a thorough understanding of what the website is lacking when compared to the competitors. Once the audit is done, we can create an SEO strategy to optimize everything from URL to user experience based on it and continuously evaluate performance based on the metrics. Spire Technology LLC SEO Audit Tools At Spire, we use various top-notch SEO Audit tools to conduct SEO audits. With the right tools, we get to generate the most accurate results. The major tools that we use are Google Analytics for site performance metrics, Google Search Console for indexing and SERP visibility issues, Google Page speed Insights to test loading speed and responsiveness, and Google Schema Markup Testing tools to create an error-free schema. Keyword research Keyword research is one of the first steps in SEO. Finding the right keywords can make all the difference and SEO experts at Spire conduct keyword research, market research, and competitor analysis to find the right keywords to target. Keyword Research: A Key Element of Digital Marketing The key to keyword research is in finding keywords with high volume search and lesser competition. You should select the primary keyword and secondary keywords for every page. The content on the page will be optimized to rank for these keywords and it will help you identify your competitors. Keyword Research Tools From Google Keyword Planner to paid tools, there are many tools that will help you find the relevant keywords. Google Auto Suggest, People also ask and the keywords that your competitors use are natural ways of doing keyword research while advanced tools can help you find keywords based on filters to target different user segments based on geography, age group, gender, etc .